- It allows Wildflower to be more of a brand than a shop-front – as far as I’m concerned, Wildflower exists to serve the people – and serving amazing coffee is just a means for us to do this. Coffee is our foreseeable future, but Jack and I are beyond excited to let the brand grow naturally into any other areas, provided we stick to the values and we still get to serve the people!
- It means we don’t have to go super hardcore from the get-go – I want to do what we do well (I won’t judge you if you need to read that one again!) .. meaning, I don’t want to try every single trend or sell everything I’ve ever liked; I want Wildflower to be a place for the refined, yet really freakin’ amazing. So once we nail what we’re doing, we’re ready to introduce or change something.
- Being able to reinvent yourself and continually innovate and adapt means employing some serious creative thinking and while I’m not naturally super creative – I really love it (yep, learning how to be creative is one of the most valuable lessons I have learned in the last couple of years!)
- With each innovation, there’s a chance to attract a new market and if we stay faithful to our existing customers, this just means more people to serve – yay!
Reading this back (a task I don’t often do..!) I feel like I’ve been so serious, like I am back in 2014 submitting a marketing essay .. too many hours looking a screen today, I reckon! Oh, and I was going to finish this post by listing our ideas for growth and expansion, but heck! I want you guys to have at least some surprises!